TOTE JUNKIE was born from a simple idea: turn an everyday accessory into a bold expression of style and individuality. Founded by Niya Simone, a 23-year-old Atlanta native and a graduate of Savannah State University, TOTE JUNKIE began as a passion project and has grown into a brand with purpose.
While walking across her HBCU campus, Niya noticed a lack of totes that reflected her unique style and culture. Determined to fill that gap, she launched TOTE JUNKIE on March 10, 2021—transforming a personal vision into a brand that redefines what a tote can be.
Every design reflects Niya’s personality, creativity, and love for fashion. Each tote embodies the energy, style, and self-expression she wanted to see in the market. Backed by Niya’s dedication to quality and authenticity, Tote Junkie continues to grow as a brand built on passion, individuality, and a fresh perspective on everyday fashion.